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09:30 am - 05:45 pm (GMT)
A pioneer in elevated streetwear, Helmut Lang is celebrated for its utility-inspired designs and 90s minimalism. Austrian designer Helmut Lang established his eponymous brand in 1986, the brand went on to become one of the most influential and popular labels of the 1990s. Since the departure of the Austrian designer in 2005, the label has been relaunched and is today overseen by editor-in-residence Isabella Burley. Channelling the forward-thinking spirit of its founder, today's Helmut Lang is designed for a new generation, combining an unconventional approach to ready-to-wear with multi-disciplinary collaborations. Explore Helmut Lang’s signature asymmetric designs, reimagined casual codes and unexpected capsule collections including the latest Helmut Lang X Saintwoods collaboration of graphic T-shirts and sweatshirts.
— Shop Men's Helmut Lang Collection