MCQ

Part of the house of Alexander McQueen, creative platform MCQ is the first of its kind, inviting select creatives to collaborate on product and content resulting in collections which possess a unique visual language, narrated by a collective voice. The label gives collectors ownership and expression of their MCQ items through innovative technology. Each collection tells a unique story, the fully technology-integrated garments feature an icon tag with an embedded NFC chip offering proof of authenticity, unique opportunities for collective creation and peer-to-peer trading using blockchain technology.

Shop Men's MCQ Collection